If you thought the coquette aesthetic had its time, think again, because the trend is still going strong in 2024, thanks to runway-approved coquette chokers, bow accessories, and now: coquette swimsuits. On the off chance that your TikTok feed hasn’t been inundated with this cottagecore-adjacent style, coquette aesthetic is a hyper-feminine, romantic, and nostalgic aesthetic that pulls inspiration from the Victorian era and 1950s fashion. In 2024, that manifests as a sweet pastel color palette with vintage-inspired gingham prints and tons of (trendy) ribbon bows, lace trim, and rosette appliques.
