Subsequent to Sabato De Sarno bringing Daria Werbowy out of retirement for his first official campaign as Gucci’s creative director, the Italian fashion house’s campaign imagery has spiraled… into mediocrity. Not even campaigns photographed by David Sims, Tyrell Hampton or Anthony Seklaoui have managed to impress. Seklaoui appears to be a firm fave of the Italian designer, welcoming the French-Lebanese lensman back to shoot Gucci’s Summer 2024 campaign, aptly titled “Lido”. Inspired by the spirit of a quintessential Italian getaway, we’re whisked poolside along with a handful of models including Aboubakar Konte, Adele Aldighieri, Ana Rossolovich, Betty Schupp, Brando Erba, Camille Rowe, Gabriele Gherardi, He Cong, Jiahui Zhang and Victoria Fawole. Styled by Alastair McKimm, the cast frolic under the warm sunshine, and demonstrate their capabilities of breathing underwater throughout the splashy campaign.
Read below the reactions of theFashionSpot’s forum members:
“After the Daria Werbowy offering, I had such high hopes for Sabato De Sarno’s Gucci campaign imagery. However, I’ve been left so deflated and majorly underwhelmed by the vast majority of it. Not feeling this summer campaign whatsoever, hate the underwater concept and the random casting,” critiqued vogue28.
“Fun but it’s not Gucci. Nor it is aspirational,” voiced TaylorBinque.
GivenchyHomme felt the same way, commenting: “It’s a good idea, but it’s for the wrong brand. For a brand of this caliber, there should be glistening supermodels lounging on yacht with a Gucci bag and glass of champagne. Not at a pool in someone’s backyard.”
“The new Gucci by Sabato, and styled by Alastair Mckimm is drowning…” shared an unimpressed 90sFan.
“These people be jumping fully clothed into water! Are these items supposed to be waterproof or something?” asked Mr Yayo.
See more from Gucci’s “Lido” Summer 2024 campaign and share your own thoughts, here.
